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Robinhood Stock Falls As SEC Eyes On it

Shares of Robinhood Markets Inc. tumbled on Monday after the head of the Securities and Exchange Commission signaled that he was open to banning payment for order flow, a practice that accounts for most of the online brokerage’s revenue.

Robinhood shares closed 6.9% lower after Barron’s published an interview with SEC Chairman Gary Gensler in which he said a full prohibition of payment for order flow was “on the table” as part of a broader agency review.

Robinhood’s stock was briefly down more than 9% on Monday afternoon before recouping some of its losses. Shares of Virtu Financial Inc., an electronic trading firm that handles orders from retail brokerages such as Robinhood and

TD Ameritrade, also fell on the remarks. Virtu stock declined 3.8% for the day. In payment for order flow, or PFOF, online brokerages take payments from high-speed trading firms in exchange for sending them their customers’ stock and options orders for execution. The trading firms profit from trading against investors’ orders by collecting a small difference between the buying and selling prices of stocks.

PFOF is legal and has been common in the U.S. brokerage industry for decades. It drew renewed attention this year after the trading frenzy in GameStop Corp. and other meme stocks spurred scrutiny of the handling of small investors’ trades.

Mr. Gensler said in June that the SEC was reviewing payment for order flow and other related aspects of the structure of U.S. equities markets. In the Barron’s interview, he articulated more clearly than in previous comments that the review could result in a PFOF ban.

Robinhood relies more on payment for order flow than other brokerages, which makes its stock especially sensitive to the outcome of the SEC’s

review. In the second quarter, nearly 80% of the company’s total net revenue came from payments it received for routing investors’ orders for stocks, options and cryptocurrencies.

Robinhood and Virtu declined to comment. In remarks before Robinhood’s initial public offering in July, Robinhood Chief Financial Officer Jason Warnick said PFOF benefited investors by allowing zero-commission trades. “We think payment for order flow is a better deal for our customers versus the old commission structure,” he said. “It allows investors to invest smaller amounts without having to worry about the cost of commissions.”


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